People often are confronted by everyday obstacles that they normally know how to overcome. However once in a great while we are presented with a new piece of information that is nearly impossible to incorporate into our brains. This is where framing comes in. Framing is the way which we normally view each piece of information. For example if someone is giving a lecture and its hard to understand what they are talking about, you can reframe your mind so you are just listening to background noise that will give you a base of knowledge until you are able to seek further help on understanding the material. Another example would be when you are watching television you only perceive the audio and video information. Once again though you can reframe your mind to understand that television is just a series of electronic signals.
This all adds up to how we perceive everything around us. In the documentary "The persuaders" Advertisers are shown trying to nail down what exactly makes a successful product and how to take an unsuccessful product and turn it into a profitable one just by changing peoples perceptions of it. An example would be "Song Air" a brand new airline that opened in 2006 and closed in 2009. The idea for song air would be that it catered to women flyers and their particular needs. However the amount of saturation and ambiguous advertising led the majority of the public to confusion and as a result they folded.
Another example of framing comes from Marshall McLuhan. He explains in a lecture he gave a johns hopkins university that "Americans use the automobile for privacy" thus stipulating that Americans go outside to be alone and go home to be social. Most people, myself included, would never think of it that way but it's very true. When we go to work we often drive there alone in a quiet space just thinking to ourselves. But we come home to our friends and family. Very interesting perspective.
Reframing your mind about any scenario can make your daily activities more inviting, it's all about how to reframe your mind, which you'll have to figure out for yourself.
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